Mediathon Activities
Group Work Sessions
Teams are pre-assigned and grouped according to their expertise and interests. Teams will spend most of their time in their dedicated meeting rooms to collectively produce ideas and plan their campaigns.
Skills Mapping and Exchange
We are all learning, all the time. By mapping the skills within the team, participants will identify areas where they can best support the team in the design of their media campaigns.
Experts Input
We will invite a group of experts to provide insight on how to create winning media campaigns focused at promoting innovative water and energy solutions. Experts will use their long experiences in inspiring the teams with unconventional tools and approaches to campaigning.
Dedicated Mentorship
Teams are accompanied by their dedicated mentor during the event who will support in harmonising the team efforts and provide input where needed. They are also available to answer any technical questions throughout the event.
Agenda
Day 1. October 27th
| 10:00 – 11:00 | Mediathon Kickoff (Main Session Tab) |
| Opening and Participants Onboarding | |
| 11:00 – 11:45 | Challenge Presentations |
| 11:45 – 12:00 | Break |
| 12:00 – 12:45 | Input and Instructions for Day 1 (Main Session Tab) |
| ‘Defining the entrepreneurial challenge and establishing campaigning objectives’ | |
| 12:45 – 16:00 | Group Work – with mentors (Workspaces Tab) |
| 1) Defining Campaign Objectives 2) Identification of Gaps 3) Characterisation of Target Audience |
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| 16:00 – 16:30 | Experts Input (Main Session Tab) |
| ‘Breaking Market Barriers facing Water & Energy Innovations through Communication, Campaigning, and Marketing’ | |
| 16:30 – 16:40 | Wrap-up and Instructions on the evening session |
| 16:40 – next day | Open Time for Group Work (Workspaces Tab) |
| 1) Mapping team skills and experiences 2) Selecting campaigning channels |
Day 2. October 28th
| 10:00 – 10:20 | Day 2 Opening (Main Session Tab) |
| Check-in with Participants Recap from Previous Day |
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| 10:20 – 10:50 | Experts Input (Main Session Tab) |
| ‘The Perfect Campaign, Crowdfunding as an example’ | |
| 10:50 – 11:00 | Input and Instructions for Day 2 (Main Session Tab) |
| ‘Developing campaigning prototypes’ | |
| 11:00 – 14:00 | Group Work – with mentors (Workspaces Tab) |
| 1) Campaign Structure 2) Campaign content |
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| 14:00 – 16:30 | AMWAJ Webinar #1 (External zoom) |
| Mediathon is introduced in the opening session | |
| 16:30 – 17:00 | Experts Input (Main Session Tab) |
| ‘Guidelines to a stunning pitch – How to pitch your media campaign’ | |
| 17:00 – next day | Open Time for Group Work (Workspaces Tab) |
| Campaign design, content and final pitch |
Day 3. October 29th
| 8:00 CET | Pitch Package Submission deadline (Workspaces Tab) |
| 08:30 – 10:00 | Teams: Practice and refine pitches with mentors Jurors: Evaluation of Submissions |
| 09:30 – 11:30 | AMWAJ Webinar #2 (External Zoom) |
| 10:00 – 11:00 | Final Pitching (Main Session Tab) 5 minutes/team 3 Questions from jury/team |
| 11:00 – 12:00 | Evaluation of Pitches Separate meeting with Jurors |
| 12:00 – 12:30 | !! Announcing the winners !! (External Zoom) Presentation of winning campaigns |
* All times are in Central European Time Zone (CET)