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Mediathon Activities

Group Work Sessions

Teams are pre-assigned and grouped according to their expertise and interests. Teams will spend most of their time in their dedicated meeting rooms to collectively produce ideas and plan their campaigns.

Skills Mapping and Exchange

We are all learning, all the time. By mapping the skills within the team, participants will identify areas where they can best support the team in the design of their media campaigns.

Experts Input

We will invite a group of experts to provide insight on how to create winning media campaigns focused at promoting innovative water and energy solutions. Experts will use their long experiences in inspiring the teams with unconventional tools and approaches to campaigning.

Dedicated Mentorship

Teams are accompanied by their dedicated mentor during the event who will support in harmonising the team efforts and provide input where needed. They are also available to answer any technical questions throughout the event.


Day 1. October 27th

10:00 – 11:00 Mediathon Kickoff (Main Session Tab)
Opening and Participants Onboarding
11:00 – 11:45 Challenge Presentations
11:45 – 12:00 Break
12:00 – 12:45 Input and Instructions for Day 1 (Main Session Tab)
‘Defining the entrepreneurial challenge and establishing campaigning objectives’
12:45 – 16:00 Group Work – with mentors (Workspaces Tab)
1) Defining Campaign Objectives
2) Identification of Gaps
3) Characterisation of Target Audience
16:00 – 16:30 Experts Input (Main Session Tab)
‘Breaking Market Barriers facing Water & Energy Innovations through Communication, Campaigning, and Marketing’
16:30 – 16:40 Wrap-up and Instructions on the evening session
16:40 – next day Open Time for Group Work (Workspaces Tab)
1) Mapping team skills and experiences
2) Selecting campaigning channels

Day 2. October 28th

10:00 – 10:20 Day 2 Opening (Main Session Tab)
Check-in with Participants
Recap from Previous Day
10:20 – 10:50 Experts Input (Main Session Tab)
‘The Perfect Campaign, Crowdfunding as an example’
10:50 – 11:00 Input and Instructions for Day 2 (Main Session Tab)
‘Developing campaigning prototypes’
11:00 – 14:00 Group Work – with mentors (Workspaces Tab)
1) Campaign Structure
2) Campaign content
14:00 – 16:30 AMWAJ Webinar #1 (External zoom)
Mediathon is introduced in the opening session
16:30 – 17:00 Experts Input (Main Session Tab)
‘Guidelines to a stunning pitch – How to pitch your media campaign’
17:00 – next day Open Time for Group Work (Workspaces Tab)
Campaign design, content and final pitch

Day 3. October 29th

8:00 CET Pitch Package Submission deadline (Workspaces Tab)
08:30 – 10:00 Teams: Practice and refine pitches with mentors
Jurors: Evaluation of Submissions
09:30 – 11:30 AMWAJ Webinar #2 (External Zoom)
10:00 – 11:00 Final Pitching (Main Session Tab)
5 minutes/team
3 Questions from jury/team
11:00 – 12:00 Evaluation of Pitches
Separate meeting with Jurors
12:00 – 12:30 !! Announcing the winners !! (External Zoom)
 Presentation of winning campaigns

* All times are in Central European Time Zone (CET)